Tribal triumph

March 20th, 2018 by
Tribal triumph

Original Article After taking the lead on a new social media platform, Porsche has reached the remarkable milestone of 500,000 members with its official tribe on Drivetribe, the world’s biggest and fastest-growing online automotive community. In a little over a year on this dynamic new online platform – set up by The Grand Tour hosts…

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“The Porsche Effect”

February 10th, 2018 by
Porsche Effect

Original Article On the occasion of 70 years of Porsche sports cars: The Petersen Automotive Museum features the German brand’s most historically significant street and racecars along with artifacts and historical documents. For seven decades, the Stuttgart based automaker has been successful on racetracks and in dealership showrooms around the world, thanks to a combination…

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70 years of sports cars at Porsche

January 25th, 2018 by
Sports Cars

Original Article Fast. Puristic. Emotive. For the past 70 years, the Porsche brand has been synonymous with sports car construction at the very highest level. The company begins its anniversary year with a New Year Reception. The first vehicle to bear the Porsche name was registered on June 8, 1948: It was the 356 “No.1”…

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Tarantino style

December 12th, 2017 by
Tarantino style

Original Article In this interview, Stefan Bogner speaks about his passion for spectacularly photographed curves – and how Sofia Coppola and Quentin Tarantino influenced it. What sparked your interest in taking photographs of beautiful curves and making them into your own magazine? It was actually pretty simple: I used to create travel guides with my…

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Masters of Sounds

November 15th, 2017 by
Yasuhisa Toyota

Original Article Yasuhisa Toyota is the most successful acoustician in the world. Andreas Henke, CEO of the high-end audio company Burmester, met up with him for an experts’ discussion about the quest for the perfect sound. Yasuhisa Toyota is in the Grand Hall of the Elbphilharmonie Hamburg. Its walls, which are made out of a…

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Why Porsche needs a new corporate identity

October 31st, 2017 by
corporate identity

Porsche Vice President Marketing Kjell Gruner discusses the background to the sports car brand’s new look – and who will work with this in the future. For the past seven years, the marketing expert Dr Kjell Gruner has been the head of marketing at Porsche. Now the 50-year-old former management consultant has changed the face…

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Porsche launches global golf network

October 27th, 2017 by
Golf network

Original Article This sees the sports car manufacturer, which has primarily focussed on amateur and professional tournaments for the past 30 years, expand its involvement in the world of golf. The “Founding Member Event” in Penha Longa “Porsche and golf have dynamics, technology and precision in common. In turn, members of the Porsche Golf Circle…

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Ferdinand Alexander Porsche’s pencil

October 27th, 2017 by
Henry Leutwyler

Original Article One in a Million Although produced millions of times, these items are unique: photographer Henry Leutwyler documents everyday objects that have become something special because they’ve been used to accomplish something special. The mundane paintbrush, for example, with which Andy Warhol created world-famous works of art. Or Jimi Hendrix’s electric guitar. Or the…

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